Super power: The unmatched impact of big game advertising

 The Super Bowl is not only the biggest game of the NFL season, but it is also the most watched television event of the year, with close to 100 million viewers tuning in. That provides an enormous audience for the companies who are advertising on the Super Bowl, a perfect opportunity to get their message out to a huge audience. 

Super Bowl advertising can have an immense impact on success for companies who take part. It’s estimated that the average cost for a 3-second Super Bowl ad is roughly $5 million, an incredibly large sum that pay dividends for companies who advertise during the game. It’s been reported that sales for some brands have increased from spending just a few million to advertise during the game - Budweiser is a great example of this, with the company attributing more than half their annual sales to their Super Bowl commercials.

Super Bowl advertising also can be more memorable than other more traditional advertising like radio, internet, and television Ads. Thanks to being one of the biggest television events of the year, Super Bowl ads usually become a part of the national and cultural consciousness, with viewers discussing and debating the commercials long after the final whistle has blown. This type of visibility and public consciousness is invaluable - while other advertising can bring immediate ROI, Super Bowl campaigns have the ability to leave a lasting impact on people’s minds, making them more likely to purchase, download or engage with a brand.

Overall, Super Bowl advertising is an incredibly expensive and risky move for brands, but it can also carry immense rewards if done correctly. Companies that want to reach millions of viewers and leave them with a lasting impression of their brand should seriously consider spending the big bucks to advertise in the Super Bowl.