6 tools to build a marketing technology stack for free

It's no secret that launching a business can be quite costly. Thanks to COVID-19, the good news for marketing professionals who are looking to branch out on their own is that you can start a remote marketing agency for relatively low costs if you have the skill sets and “know how” to deliver results for your client base. You might ask how this is possible. Wouldn’t office space and expensive project management software be a must have? The short answer is no. There are a few options to building a functional marketing technology stack to get your business started. As you start to build a steady stream of revenue, you can always upgrade to more advanced technology platforms.

Here are some free marketing technology resources you can utilize today:

Google 

Google offers you a suite of free analytics, project management and office software that you can use to easily collaborate for others and measure the performance of your marketing campaigns and website traffic. Google Analytics offers deep insights into where your target consumers are coming from and what content on your website is resonating most with your audience. You can also create universal tracking measures within seconds to measure what tactics are driving the most engagement.

Learn more at https://www.google.com/drive/

Freedcamp

Freedcamp is a user-friendly project management software that allows you to organize all of your projects under one roof. Grant access to freelancers and collaborators and build a seamless system to get work done faster and make your clients happier. Freedcamp offers free and low cost options to get your agency off the ground.

Learn more at https://freedcamp.com/

Canva

If you are looking to design high quality graphics that look great on multiple platforms and devices and a solution for stock photography, Canva is the perfect tool for you. Whether you are launching a blog, updating your website or creating micro content for social media, Canva has all of the tools you need.

Learn more at https://www.canva.com/ 

Later

Lets face it. Social media is a staple to virtually every aspect of marketing and crafting and scheduling posts can be tedious and time consuming. There are several platforms that allow you to schedule social media posts for a monthly fee, however many can be costly, especially for those who are just starting out. Later offers you a free solution with premium tiered options to get you started as you continue to scale your business.

Learn more at https://later.com/

Hubspot

From training to email marketing to a world-class CRM system, Hubspot offers endless amounts of resources for businesses to reach and engage their customers on multiple levels.

Learn more at https://www.hubspot.com/ 

MailChimp

If you are in the market for a comprehensive platform to design great marketing emails and beyond, MailChimp is a very user-friendly solution that can help you build and engage your subscriber base.

Learn more at https://mailchimp.com/

What does your marketing technology stack look like? What recommendations do you have for businesses that are just starting out? We want to hear from you. Share your thoughts with us today at @MarketWren on social media.