6 Things to consider when planning your post-COVID-19 marketing strategies

Photo by Kaboompics .com

 

There is no doubt that 2020 is proving to be one of the most challenging years for businesses ever. With a global pandemic rocking the global landscape, many business owners are forced to rethink their business models and reimagine their marketing strategies in order to stay alive. Despite the realization that COVID-19 appears to be sticking around for the near future, some states and countries have begun to lift restrictions for the general public, although with safety guidelines and capacity limits. Whether you are a business owner or you are in charge of a business’s marketing initiatives, there are several things you may want to take into consideration when marketing your brand in a post-COVID-19 world.

 

Here are just a few things you may want to consider: 

 

1. Safety-first experience

One of the top priorities for consumers in today’s society is safety and your brand should place this priority at the forefront. No matter what type of channels you are marketing your brand on, show your customers how you are ensuring a safe environment when they patronize your business and earn their confidence.

 

2. Provide value

Lets face it. The competition is steep and with a multitude of businesses offering an eCommerce component, geography is no longer an issue. The bottom line is customer service and good value will always win in the end. Continue to provide good value and a supreme customer experience and you’ll have a good chance of succeeding and extending positive word-of-mouth about your brand.

 

3. Corporate Social Responsibility

Running a business has become so much more than generating revenue. For many brands, their purpose is to create a lasting positive impact on their community, promoting sustainable practices and giving back to charitable organizations. Consider the big picture of why you wanted to start your own business and if possible see how your brand can lend a helping hand to your community.

 

4. Go the extra mile for loyal customers

Touching back on my point earlier about an extremely competitive market, establishing and maintaining a loyal customer base is a key ingredient to longevity. Consider finding ways to reward your loyal customers with free shipping, special promotions throughout the year or another way to say “thank you” for their business. Take good care of them and they will take care of you.

 

5. Virtual-first experience

Even as businesses begin to slowly reopen the doors of their physical locations, business being done virtually is not going anywhere. Whether you are a store, restaurant or service-based business, it is critical to have a virtual presence and to place a major emphasis on a virtual-first experience.

 

6. Seamless customer experience

Continuing on the points of good customer service and doing business virtually in particular, you’ll want to make your brand’s experience seamless for your customers to get in contact with you and purchase your products if your website has an eCommerce option. Keep your website simple. Don’t overcomplicate it.

 

What tips do you have for businesses that are preparing to reopen? How are you keeping your brand top-of-mind during these challenging times? We want to hear from you. Share your thoughts with us at @MarketWren on Facebook or Twitter.