4 ways to elevate your brand with thought leadership

Photo by 祝 鹤槐

Picture this. 

 

You’re making strides with gaining new customers and you're seeing modest growth for your brand on a slow but consistent basis. You’ve got a good solid marketing plan that includes a variety of channels that your target customer base engages with. You’ve also decided to start a weekly email newsletter to send out news about your brand and special offers on occasion. How do you take your business to the next level?

 

When it comes to marketing, you should always be evolving your strategies to adapt to your target market, which unfortunately means there is no “one size fits all” answer to growing your business. Today’s marketplace is extremely competitive and many buyers do significant research before deciding to make a purchasing decision. 

 

One of the key strategies that you can consider to help gain traction amongst new customers for your brand today is thought leadership. By integrating thought leadership into your marketing strategies, you are not only keeping your brand top-of-mind with your customers, but also positioning it as an expert and reinforcing your relationship with your customer with trust.

 

Here are four ways to elevate your brand with thought leadership

 

1.  Partner with an influencer

In today’s social and digital landscape, influencer marketing has helped brands increase their awareness significantly. If your budget can afford it, consider hiring an influencer to help give your marketing campaign a boost and introduce your brand to a new audience.

 

2. Provide free value-based content in an email newsletter

If you have an email newsletter with subscribers that read it regularly, you are doing a great job at engaging with an audience that could be in the market for your product or service. Consider enhancing your email newsletter with value-based content like “how to” or educational tips or a free recipe if your brand is related to food. This will help position your brand as an expert and hopefully entice your customer to call you when they are making a buying decision.

 

3.  Add a resources section to your website

Much like providing value-based content in your weekly email newsletters, consider adding value-based content in a resources page on your website as well. This will potentially help increase user engagement with your target audience across multiple platforms and help guide prospects through the customer journey to become a buyer.

4. Team up with guest content creators

Another way to enhance awareness and credibility is to partner with guest content creators. If your brand has a blog, consider having a relevant guest author with a solid social media following write a few posts. In theory, they will share with their network and potentially increase your visibility with new potential prospects in your target market. 

 

Have your used thought leadership tactics in your marketing strategies? We want to hear from you. Share your thoughts with us at @MarketWren on social media with the hashtag #ThoughtLeadership