10 Tips for Marketing Rookies

Photo by Anna Shvets

Marketing as a profession can be exciting and extremely rewarding both creatively and financially. Now more than ever, employers expect marketers to be as versatile as possible and wear many different hats. If you are a glass half empty type of person, you might be overwhelmed by this, but think of it as an opportunity to explore several different avenues, deepen your skill sets, and find out what you are truly passionate about in the marketing industry. Perhaps you find a passion for writing copy and creating engaging content. You might have a talent for selling a vision to clients and closing deals. There are so many different areas to choose from. While the possibilities are endless, it's important to keep an open mind and be willing to learn.

 

Here are ten tips to consider when beginning a career in marketing:

    

1.     Immerse yourself in digital marketing

The marketing universe has become a digital-first industry over the past two decades. With many brands making digital marketing a major focal point of their strategies, learning and understanding digital marketing will only benefit you.

 

2.     Learn to write good copy

Engaging copy and messaging that channels the interest of your client’s core consumer base is the lifeblood to any effective marketing campaign. By learning how to write good copy, you’ll be able to position yourself as a valuable asset to your employer and your client’s team.

 

3.     Master presenting and illustrating your ideas

Envisioning a big idea is one thing, but if you can’t sell it to decision makers, you may never see it come to life. Learning how to become a strong public speaker and learning effective presentation skills will help you in almost any sector of business you choose. 

 

4.     Never stop researching

Marketing is constantly evolving and adapting to the behaviors of consumers. It is important to always stay ahead of the curve on marketing technologies and strategies.

 

5.     Follow trends

As a follow up to research, try and always stay “in the know” and watch closely to see where consumers are going to consumer content. By doing so, you’ll be able to pivot your long-term strategies effectively to maximize your reach to your customers.

6.     Know your customer inside and out

It's a simple philosophy. In order to drive success for your clients and customers, you’ll need to know everything about them and what drives their thinking.

7.     Embrace an omnichannel strategy

We are living in a multi-platform marketing society. When designing marketing campaigns, be sure that your customer’s experience is superb across all channels with consistent messaging, branding and engaging creative.

8.     Have an entrepreneurial mindset

Today’s marketing landscape offers opportunities for marketers through a variety of sites, like Upwork.com. With easy access to freelance opportunities online and hard work, you’ll have a great chance to build a nice book of business.

9.     Learn from experience

Make friends with the pros in the office that have been in the game for years and take note of their experiences.

10.    Be bold

Effective marketing is all about standing out and cutting through the noise and clutter of the thousands of competing messages that face our consumers each and every day. Don’t be afraid to try new things and experiment. You never know what might work. 

Do you have any tips for up and coming marketers? We want to hear from you. Share your tips of the trade with us on social media at @MarketWren with the hashtag #TipsForMarketers