5 email marketing strategies to help engage your customers

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Let's say that it's your Birthday and you’ve taken the day off to spend time with close friends and family. As you wake up for your day of fun, you check your phone and notice that your email inbox is graced with a free beverage coupon from your favorite coffee shop. After saving the coupon, you scroll to the next email from the local department store reminding you about a sweater that you had looked at and added to your shopping cart on the store’s website along with a 10% off coupon. The third email is from a concert promotion company with a lineup of your favorite music artists and an announcement that tickets are now on sale for an event at your city’s local arena and a button to purchase tickets. This is most certainly not a coincidence. For a small business owner, branded emails go beyond marketing. These tactics can be essential building blocks of a successful relationship between your brand and your core customer base. 

Here are five ways to leverage email marketing to help engage your customers.

Rewarding loyal customers

Great customer service is a non-negotiable in today’s business landscape. With such a high-level of competition in the market, taking care of your loyal customers is key to staying successful. Email marketing allows you to reward those who have purchased a product from you in the past with a special offer to entice them to continue buying from you.

Refer a friend promotion

Those who have purchased your products on more than one occasion in the past are prime targets for being advocates for your brand. Consider creating a “refer a friend” promotion with a special offer to add new prospects into your sales funnel.

Creating email segments

Individuals who have taken the time to subscribe to your emails are likely to have a higher level of interest in your brand than others. Take note of what content your subscribers are engaging with in your emails and add them to a customized email segment that caters to their interests.

Giving valuable information to subscribers

Email marketing can be a thought leadership vehicle for your brand. Consider keeping your core customer base engaged by providing them with valuable content on a regular basis. This is an opportunity to generate top-of-mind awareness and position your brand as an expert. 

Drive sales

Your email database is a direct link between your brand and your past customers and potential prospects. Consider making your brand’s emails a key element in your marketing strategy to introduce new products for sale, announce an on-sale date and invitation to a live event or announce a sale for a limited time. These tactics can ultimately help drive revenue through a direct response campaign that's simple and seamless.

How do you incorporate emails into your marketing strategy? We want to hear from you. Share your thoughts with us today at @MarketWren with the hashtag #EffectiveEmailStrategies