Three Fundamentals To Consider In Every Marketing Campaign

Photo by Negative Space

Marketing has changed drastically over the past two decades from a tactical and platform standpoint. While traditional marketing outlets, like television, radio and print are still viable options to spread the word about your brand, digital media has disrupted the way consumers engage with content, what brands they choose to integrate into their lives and what products and services they choose to purchase.

No matter what mix of marketing platforms you choose to market your brand on, consider the following basic marketing fundamentals.

Optimal Message. Optimal Audience. Optimal Timing.

Let's break these fundamentals down further.

Optimal Message

Whether you are a retail outlet, a service or a live events company looking to sell tickets and generate an audience, you will need to have a strong message that both captures the attention of your potential customers, translates your brand’s purpose and explain what you want your audience to do after seeing your brand’s marketing message. Keep in mind that every marketing campaign does not need to generate a direct reaction. Brand awareness is important to winning in the long term. Whether you are doing a brand awareness campaign or a campaign designed to generate sales, you will want to determine optimal messaging that will resonate with your target consumer base.

Optimal Audience

We’ve just talked about the importance of creating an optimal message in the prior paragraph. At the end of the day, you can craft the perfect message that speaks your brand’s purpose, however, if the right audience is not seeing or hearing it, it will most likely generate little return for your brand. Before deciding on a marketing vehicle to get your brand’s message out, you should strongly consider gathering as much information about your customers and building a customer profile to focus all your brand’s marketing around

Optimal Timing

After creating your customer profile and defining who your brand’s optimal audience is, you will need to determine when the best time to reach them. If you determine that your customer profile is women between the ages of 25 to 54 and you would like to let them know about a new local business, you might want to consider purchasing radio advertisements on a local radio station that caters this particular demographic during the morning commute hours. If you are looking to reach a demographic between the ages of 12 to 18, you might want to consider having a strong presence on SnapChat, TikTok and Instagram during hours when they are most likely to see and engage with your content.

Marketing can be challenging in today’s landscape, however considering these three fundamentals can help your brand maximize results and effectively reach your target audience.

What marketing fundamentals do you always consider when launching a new marketing campaign? We want to hear from you. Share your thoughts with us at #MarketingFundamentals at @MarketWren on social media