8 resources to market your business
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Marketing is a critical factor to
your business’s success. Reaching your target customer base in today’s
landscape can be complicated, but extremely effective and affordable. Here are
ten resources that all small business owners can benefit from in regards to
marketing their business, generating awareness and gaining new customers.
Google Ads
You may know Google as a search
engine, however, Google’s ad platform gives businesses of all sizes an opportunity
to position ads in front of target potential customers. There are several ways
to do this through Google’s network including Search ad campaigns, which align
your ad with relevant keywords that your customers are searching for and
Display ad campaigns, which position your ads around relevant content on the
internet. For example, if your plumbing business serving the Newport,
Rhode Island area, you can target individuals searching for plumbing services
within a selected mile radius with a search campaign. If you are trying to
promote a new cookbook that you had just wrote, you can position a banner ad
around culinary-related content on food website driving traffic directly to
your website to purchase your book.
MailChimp
In today’s business landscape,
engaging your customers beyond the initial sale is crucial to building brand loyalty.
One of the best ways to accomplish this is through regular email communication
with your business’s core consumers. Whether you are a retail business, a
lifestyle blog or a service, email marketing is a great way to position your business
as a thought leader in your respective space through engaging content and advice,
provide value to loyal customers and convert prospects to buyers by staying top
of mind in your customer’s inbox. MailChimp is an easy-to-use platform that you
can use to create compelling email campaigns and build a database of customers.
Blogger
Blogging is another great way to
engage a niche audience through engaging content and a great tool to help your brand’s
search engine optimization (SEO). By posting regularly, your brand’s website
may improve in the ranks of search engines along with capturing the attention
of new prospects. Blogger is a customizable tool that integrates with Google
Adsense, which allows you to also earn advertising revenue.
Facebook
Facebook is a great way to build a
social following for your brand as well as generate awareness through target
paid advertising campaigns. By advertising on Facebook, you can position your
ads in the social feeds of individuals who align with the specific demographic
or job title your brand is aiming to reach.
Twitter
Twitter is a both a great marketing
tool and a great audience engagement tool for businesses. Aside from sharing
content, news, information and your brand’s value proposition, you can also
communicate directly with customers who engage with your Twitter handle or your
hashtag. From a marketing standpoint, you can also create paid ad campaigns to
generate awareness for your brand and reach new prospects.
Instagram
Instagram is a powerful way to
engage individuals with visually compelling posts for free. Instagram also allows
you to set up paid campaigns through Facebook to target individuals who may be
interested in the content you provide.
LinkedIn
Reaching decision makers is a key
asset to the success of any B2B business model. LinkedIn allows you to position
your brand as a thought leader in front of professionals who may be in the
market for your service. LinkedIn also gives you the option to purchase paid
campaigns as well.
YouTube
YouTube is one of the most power
platforms on the Internet. Whether you offer a service, want to give expert advice
or show off the functionality of a new product, YouTube gives you an
opportunity to do so through video. With YouTube being affiliated with Google, you
have the option to run paid campaigns on the platform as well.
What platforms have you had the most
success in marketing your business on? Share your thoughts with us @MarketWren
on Twitter and Facebook with the hashtag #MarketingForSuccess
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